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Dies to Die for Limited (“Dies to Die for”) are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.

We have published this notice to help you understand

·         how and why Dies to Die for collect information from you;
·         who we share your information with, why and on what basis;and
·        
what your rights are.

If we make changes to this notice we will notify you by updating it on our website. Dies to Die for will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means Dies to Die for determines the purposes and way in which any personal data are, or will be, processed.

Should you need to contact us please write to:
Tracy Kendall, Dies to Die for Limited, 2 Faraday Road, West Molesey, Surrey, KT8 2TQ
or via 
tracy@diestodiefor.com  quoting Security and Privacy Enquiry.

This privacy notice was last updated on 14th May 2018.

What information we collect when you register and why?

When you buy goods from us, you are entering into a contract with us. You may set up a Dies to Die for Account before ordering from us, so we can set this up we will ask you to provide some personal information such as;

·         full name
·        
address
·        
contact numbers, and
·        
email address.

Please note, as a customer of Dies to Die for, we do not collect or store your credit card or bank account details on any of our systems.

How do we use your information?

Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:

·         Contract - your personal information is processed in order to fulfil a contractual arrangement
·        
Consent – where you agree to us using your information in this way
·        
Legitimate Interests - this means the interests of Dies to Die for in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners.
·        
Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.

What We Use Your Personal Information For

Our Reasons (Legal Basis)

Our Explanation Of Dies to Die for’s Legitimate Interests

Set up your Dies to Die for account

• Legitimate interest

Process efficiency in dealing with such activity.

Process your orders

• Fulfilling a contract

N/A

Notify you of your order status.

• Legitimate interests

Process efficiency in dealing with such activity, and to make improvements to our services.

Manage your account/ provide customer services to you.

• Legal obligation/ Legitimate interests (depending on nature of services)

Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.

Undertake website personalisation and administration.

• Legitimate interests

Developing products,services, applications and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services

Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising.

• Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you.

• Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research.

• Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Maintaining network and data security

• Legitimate interests

To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.

Logistics planning, demand forecasting, management information and research

• Legitimate interests

We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges.

Who we share your information with and why

Dies to Die for works with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us.  Some examples of the categories of third parties with whom we share your data are:

Supplier Partners 
Dies to Die for works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf. 

Delivery Partners
In order for you to receive your goods, Dies to Die for works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.

IT Companies
Dies to Die for works with business who support our website and other business systems.

Marketing Companies
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.

Payment processing
Dies to Die for works with trusted third party payment processing providers in order to securely take and manage payments.

Your Rights 
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data. 

For more information or to exercise your data protection rights, please contact us using the contact details above. You also have a right to complain to the Information Commissioner’s Office, which regulates the processing of personal data. 

Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.

D
ies to Die for will not share your information with companies outside of Dies to Die for Ltd for their marketing purposes.

If you decide you do not want to receive this marketing information you can request that we stop by writing to the Tracy Kendall at the address provided above, emailing
tracy@diestodiefor.com or calling 0208 224 9101 or the unsubscribe link within the email. 

You may continue to receive mailings for a short period while your request is dealt with.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:

·         the law requires us to hold your personal information for a longer period, or delete it sooner;
·        
you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
·        
we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
·        
in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.

What are your rights

You are entitled to request the following from Dies to Die for, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk 

·         Right of access –to request access to your personal information and information about how we process it
·        
Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
·        
Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Contact Tracy Kendall - 0208 224 9101
·        
Right to restriction of processing – to restrict processing of your personal information
·        
Right to data portability - to electronically move, copy or transfer your personal information in a standard form
·        
Right to object - to object to processing of your personal information
·        
Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling

If you have any general questions about your rights or want to exercise your rights please contact tracy@diestodiefor.com

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed.  The contact details for the Information Commissioner's Office (ICO), the data protection regulator in the UK are available on the ICO website www.ico.org.uk where your personal data information has been or is being used in a way that you believe does not comply with data law, however we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.


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